On-Page Optimization: The Old Way
Search engine algorithms rank web pages based on numerous factors.The basic premise is that a page will show up in search engine results because the website has a page that mentions the searched for terms. Of course, many websites use the same keywords on the same page.
Hundreds of tools are littered across the web that allow you to measure the keyword density of a page. Some of them teach that more is better. As a result, webmasters would crank out keyword-stuffed text that was not interesting and/or provided a horrible user experience.
These keywords would be stuffed in various places, including:
The URL
The page title
The meta description tag
The on-page headings
Aggressively throughout
the page content Such tactics even ended up stripping out important keyword variations -- so
the page wouldn’t rank as well, or at all, for the related keywords.
On-Page Optimization: The New Way
1.Picking the best keywords around which to base each of your pages
2.Making it clear to search engines that your page revolves around those keywords
3.But rather than littering them throughout every aspect of your page, think about the value you want each page to provide, and which keywords match that value.And rather than Repeating the same word over and over again,you should use a diverse set of related keywords to help you rank for a variety of long tail keywords.
For example:
Link vs links
Build vs building
Strategy vs strategies
Also rank for a verity of lateral keywords.
For example:
Lawyer vs attorney
Dentist vs oral surgeon
SEO vs inbound marketing
Content Strategy
On-page content is a critical component of onpage SEO. Content is what the search engine crawlers need to associate your page with a set of keywords and/or key phrases. Without it, crawlers are left in the dark as to what your
page is about.
When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search engines (as you’ll learn in later sections) punish websites for keyword stuffing.
Instead, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn’t happen, go back and spring in some variations into the content so that the same
message gets across, just optimized!
Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region. If you are an attorney, you’ll want to have a page of content set up for each location you service. When building your content, you’ll want to include localized keywords so that the search engines know you have offices and operate in certain locations.go back and spring in some variations into the content so that the same message gets across, just optimized!
Panda
Panda was designed to target low-quality sites, such as article marketing sites. This update was significant because it affected approximately 12% of all search results and shifted the viability of low-quality content sites who
had depended on these link building tactics as their business model.
Penguin
Penguin targeted over-optimized websites, such those that had too much keyword-based anchor text -- especially from low-quality sites. It also further targeted sites involved in link building schemes, such as the ones previously
mentioned.
Search engine algorithms rank web pages based on numerous factors.The basic premise is that a page will show up in search engine results because the website has a page that mentions the searched for terms. Of course, many websites use the same keywords on the same page.
Hundreds of tools are littered across the web that allow you to measure the keyword density of a page. Some of them teach that more is better. As a result, webmasters would crank out keyword-stuffed text that was not interesting and/or provided a horrible user experience.
These keywords would be stuffed in various places, including:
The URL
The page title
The meta description tag
The on-page headings
Aggressively throughout
the page content Such tactics even ended up stripping out important keyword variations -- so
the page wouldn’t rank as well, or at all, for the related keywords.
On-Page Optimization: The New Way
1.Picking the best keywords around which to base each of your pages
2.Making it clear to search engines that your page revolves around those keywords
3.But rather than littering them throughout every aspect of your page, think about the value you want each page to provide, and which keywords match that value.And rather than Repeating the same word over and over again,you should use a diverse set of related keywords to help you rank for a variety of long tail keywords.
For example:
Link vs links
Build vs building
Strategy vs strategies
Also rank for a verity of lateral keywords.
For example:
Lawyer vs attorney
Dentist vs oral surgeon
SEO vs inbound marketing
Content Strategy
On-page content is a critical component of onpage SEO. Content is what the search engine crawlers need to associate your page with a set of keywords and/or key phrases. Without it, crawlers are left in the dark as to what your
page is about.
When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search engines (as you’ll learn in later sections) punish websites for keyword stuffing.
Instead, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn’t happen, go back and spring in some variations into the content so that the same
message gets across, just optimized!
Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region. If you are an attorney, you’ll want to have a page of content set up for each location you service. When building your content, you’ll want to include localized keywords so that the search engines know you have offices and operate in certain locations.go back and spring in some variations into the content so that the same message gets across, just optimized!
Panda
Panda was designed to target low-quality sites, such as article marketing sites. This update was significant because it affected approximately 12% of all search results and shifted the viability of low-quality content sites who
had depended on these link building tactics as their business model.
Penguin
Penguin targeted over-optimized websites, such those that had too much keyword-based anchor text -- especially from low-quality sites. It also further targeted sites involved in link building schemes, such as the ones previously
mentioned.
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