This month at the Search Marketing Expo (SMX) Advanced conference in Seattle, the Farmer/Panda Google algorithm update (now shortened to just "Panda") was once again the topic of conversation. Except this time, the discussion was around Panda version 2.2.
Matt Cutts, head of Google's Web spam team, confirmed that a new iteration of Panda (version 2.2) has been approved internally, but was not yet rolled out. There's some speculation that it's been rolling out this week, but no confirmation from Google has come as of press time.
Some of the things we know from the talk with Cutts at SMX Advanced is that a coming iteration of Panda is looking to address the problem of scraper sites outranking original authors. Scraper sites are those sites that take content from others and republish it to their own websites.
0 comments:
Post a Comment