I don't know about you, but I get extremely excited when I see my new keywords at the top of Google for the very first time. Making big changes in ranking is primarily done by what is called offpage optimization.
Earlier I mentioned there were two types of search engine optimization.
1. Onpage Optimization
2.Offpage Optimization
We've gone over onpage optimization, so let's move on to offpage optimization which is what really makes a HUGE difference in your site's ranking. Properly planned offpage optimization will make the difference between your website ranking #900, and ranking #1 on Google!
So, what is offpage optimization anyway? Offpage optimization basically consists of all of the ranking factors that are NOT located on your webpage, that the search engines look at when ranking a website.
These include:
1.Which websites link to you
2.The number of websites linking to you
3.The Google of the website linking to you
4.The page title of the website linking to you
5.The anchor text used in the link linking to you
6.The number and type of links linking to the website that's linking to you.
7.The number of outbound links on the website that is linking to you
8.The total number of links on the website that is linking to you
9.Whether or not the websites linking to you are deemed by Google as an authority website.
10.The IP Address of the websites linking to you.
In order to optimize our original website for the keyword "search engine optimization", we need toanalyze the offpage optimization techniques of the top 10 ranked websites for our keyword.
Again, these things include:
1.Which websites link to them
2.The number of websites linking to them
3.The Google of the website linking to them
4.The page title of the website linking to them
5.The anchor text used in the link linking to them
6.The number and type of links linking to the website that's linking to them
7.The number of outbound links on the website that is linking to them
8.The total number of links on the website that is linking to them
9.Whether or not the websites linking to them are deemed by Google as an authority website
10.The IP Address of the websites linking to them.
Wednesday, November 25, 2009
How To Skyrocket Your Website To The Top Of Google With Properly Planned Offpage Optimization!
Posted on 2:28 PM by Mark
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