The PPC agency with the right fit will need to meet your expectations in three areas:
1. Expertise Depth
2. Transparency in work
3. Ability to retain control
Here are ten questions to ask when evaluating potential PPC agencies.
1. How many year of experience they have.
2. How many PPC will be involve into project.
3. How active they are in sharing the data. How transparent they are?
4. How many specialize people are there in there agency.
5. Do you offer services across multiple PPC platforms, or just AdWords?
6. Are there any professional certified in adwords or ppc.
7. How they will report. Either through mail,chat or phone.Report format.
8. What types of tools do you use to manage campaigns and generate reports?
9. Shared Workload: What if there are specific tasks or components of my campaigns that I want to manage in-house while you handle other components? Is that possible? How do you typically handle that situation?
10. How do you determine which metrics and goals equal success for my PPC program? How do you plan to work with me to refine and ultimately reach those goals?
1. Expertise Depth
2. Transparency in work
3. Ability to retain control
Here are ten questions to ask when evaluating potential PPC agencies.
1. How many year of experience they have.
2. How many PPC will be involve into project.
3. How active they are in sharing the data. How transparent they are?
4. How many specialize people are there in there agency.
5. Do you offer services across multiple PPC platforms, or just AdWords?
6. Are there any professional certified in adwords or ppc.
7. How they will report. Either through mail,chat or phone.Report format.
8. What types of tools do you use to manage campaigns and generate reports?
9. Shared Workload: What if there are specific tasks or components of my campaigns that I want to manage in-house while you handle other components? Is that possible? How do you typically handle that situation?
10. How do you determine which metrics and goals equal success for my PPC program? How do you plan to work with me to refine and ultimately reach those goals?
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