Some guideline while doing outbound links

When you’re creating your outbound links, you should keep some guidelines in mind to appease search engine crawlers, because even though the main target for your links should be your site visitors, search engines will pay attention to your links and your search ranking could be affected by them.

Keep your links relevant. That doesn’t mean that you can only link to pages that are in the same industry as your own, but if you do link outside your industry, make sure there is some logical reason for sending your visitors in that direction.

Don’t overuse links. There’s nothing more frustrating for website users than to find that every other word in an article is linked. A good rule of thumb is no more than two or three links per article or blog post on your site. Other links, like ads for other services, can be added in addition to these text links, but again, keep them to a minimum.

Use keyword anchor text as often as possible when creating your links. Using the phrase “click here” won’t gain you any leverage with a search engine crawler. Using a link that reads “gourmet ingredients,” when that phrase is one of your key phrases, will help improve your search engine ranking as long as the link leads to a page that truly is about gourmet ingredients.

Be careful whom you link to. You may have heard the phrase “Don’t link to bad neighborhoods.” What it means is that you don’t want to link to low-quality sites, because some search engines will penalize you for that. For example, if you link to a spam site or a link farm, search engines are not going to look favorably on that link. If, however, you link to high-ranking sites, you’ll gain even more traction with search engines. Remember, though you may not be penalized for sites that link to you, the outbound links on your site are under your control.

Don’t create pages that contain only links. This common practice from the early days of the Internet is no longer useful. Search engines see pages that contain nothing but links and read them as spam pages. If you must use a resources page, be sure to include descriptions of each link that you include on the page. Better yet, avoid this practice altogether if there’s any way you can.

Monitor links and update broken ones. A broken link is worse than not having a link at all. When you link to a page and don’t check back on the links periodically, things could change — companies go out of business, web sites change and disappear altogether. Then, when the search engine crawler follows the links on your page and finds a broken link, this reflects badly on your site. If the broken link is there for a long time, the search engine could reduce your ranking because it appears that you’re not maintaining your site properly.


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Resource: Jerri L Ledford Book